Precisely the latter, also called promotional items, are one of the most common ways that firms use to stay present in the mind of the consumer. These products can be used alone, but they also work when they are integrated with other media in a marketing campaign.
What kind of promotional products are available?
Pens, T-shirts, mugs, bags, water bottles, key rings and desk accessories. However, virtually any element of existence is also available with custom print logo.
What are the advantages of promotional products?
Promotional products are practical items that can be used by the recipient on a daily basis. This means that the advertiser’s logo and message will be seen every day and is more likely to be remembered.
They suppose a cheap way of distribution of the logo or name of the company that consists of adding it to daily elements of almost daily use without reaching saturate to the consumer with too much information.