Bottle bags have somehow wiggled their way into the world of marketing with the confidence of a guest who was never invited but showed up bearing gifts anyway.
Before anyone complains, let me explain exactly why this unexpected hero deserves your attention. The modern consumer is constantly bombarded by visual clutter, so brands now fight for attention with the intensity of a toddler defending a cupcake. Every company wants something bold, recognizable and memorable enough to stick in a customer’s mind long after the event or purchase is over. This is where a humble carry item transforms from background character …